The Challenge
A mid-sized French healthcare company (€200M turnover) faced a major strategic inflection point. As it pursued international expansion and aimed to improve lead identification and conversion, it became clear that its manual client management processes were no longer fit for purpose.
To remain competitive in a fast-evolving market, the company needed to implement a robust, scalable Customer Relationship Management (CRM) system — including advanced marketing automation — to replace its outdated tools.
The JUSTE solution
JUSTE quickly sourced a highly qualified expert with a dual profile: deep CRM expertise, including marketing automation and strong knowledge of the B2B healthcare industry.
The mission was carried out in two key phases:
- Solution selection: The expert led the evaluation and selection of the most appropriate CRM solution, tailored to the company’s specific needs and regulatory environment.
- Deployment & change management: Once the solution was chosen, the expert coordinated a seamless rollout in close collaboration with all relevant internal teams — ensuring strong adoption and effective integration across departments.
Results & Benefits
The collaboration with JUSTE spanned eight months and proved transformational. By integrating the right expert at the right moment, the company was able to translate its strategic ambitions into operational reality. The project avoided many of the typical pitfalls associated with CRM deployments, thanks to the expert’s hands-on involvement and ability to coordinate across teams. Adoption of the new system was both smooth and swift, particularly within the sales and marketing functions.
Beyond the successful implementation, the CRM initiative served as a catalyst for broader commercial and cultural change. Internal processes became more streamlined, lead conversion accelerated, and marketing efficiency improved significantly through automation. Teams achieved better alignment, fostering a more collaborative and performance-driven environment.
Ultimately, this mission demonstrated how the strategic deployment of interim talent can accelerate execution, support deep organisational change, and unlock growth in a highly competitive, fast-moving international landscape.
Contact us to explore how we can support your transformation.
