Executive interim management assignments in marketing and communications
JUSTE is THE firm of reference in executive interim management for marketing and communications assignments and roles.
WHEN TO TURN TO EXECUTIVE INTERIM MANAGERS ?
Executive interim management is a natural fit for communications, marketing, digital, and CSR functions
Periods of transition call for very specific types of talent.
Too often, companies try to “make do” with internal resources to get through these phases. Yet it’s precisely during these critical moments that the right expert can make a real difference – driving the team and the organisation into a renewed growth dynamic.
Typical needs include:
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Ensuring continuity
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Stabilising a critical situation
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Leading a complex project
WHAT’S AT STAKE
Expertise and focus in communications, marketing, digital, and CSR
The fragmentation of information and communication is disrupting every sector. The digital world demands rapid responses and deep structural changes within marketing and communication teams.
For many organisations, managing digital transformation internally, redefining team roles, adapting to market shifts, or executing marketing campaigns and events in the age of the internet, social media, and digital business can be a real challenge.
These challenges call for highly skilled, experienced managers – meticulous, vigilant, and rigorous – who can lay the foundations for a new marketing strategy, shape a communication and influence plan, or quickly build a team to lead a project or manage a critical situation.
DIAGNOSIS FIRST
The JUSTE Formula for a successful executive interim marketing or communications assignment: a precise situation analysis followed by a tailored response
The key steps
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Diagnosis / situation analysis
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Objectives
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Talent selection
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Adjustments
JUSTE accompanies and supports throughout each phase of the process, with associate directors who have themselves worked as hands-on marketing and communications leaders – as well as interim managers.
ASSIGNMENTS PILOTED BY INDUSTRY EXPERTS
Experts oversee each assignment from Start to Finish – from briefing and goal setting to talent selection and ongoing support
The drivers are : expertise, experience, agility, and adaptability.
There’s no substitute for insightful function-specific experience when it comes to understanding a need, selecting the right talent, and managing an assignment. At JUSTE, we bring together 130 years of combined experience in communications and marketing.
Thanks to our on-the-ground experience, our deep knowledge of corporate environments, and the demands of digital communications, we are able to:
• Quickly deliver a detailed analysis of your challenges
• Build a strategic overview aligned with your objectives and corporate culture
• Identify both enablers and obstacles within your organisation
This agile and market tested, cross-functional approach to executive interim management allows us to rapidly uncover effective solutions and refocus on what really matters. Each mission is clearly defined, concise, and can be implemented without delay.
THE 3 TYPES OF EXECUTIVE INTERIM MANAGEMENT ASSIGNMENTS
Every transition is unique, and can take several forms – but always requires a fast, effective solution
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Bridging / replacement: temporary leadership to ensure continuity in a key position, short-term support for executive teams, or a rapid response to urgent communications issues such as a PR crisis or reputational risk, etc.
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Project leadership: driving strategic initiatives, launching a new strategic plan, structuring the marketing function, producing high-level strategic content, or leading a CSR programme, etc.
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Change management: overseeing business development efforts, leading negotiations, or managing large-scale restructuring or transformation initiatives, etc.
TALENT TESTIMONIALS
An inside look at some executive interim management assignments
JUSTE is more than just an executive interim management firm — it’s a strategic partner for all your projects, optimising the relationship between clients and talent. With one clear goal: your success.
FAQ – COMPANIES
for organisations considering executive interim management solutions
What are the different types of executive interim management firms? It seems like every firm now offers interim management—so which ones are truly specialised and competent?
There are three types of players in the executive interim management market :
- "Pure players" – firms that specialise exclusively in executive interim management and have deep expertise in the field, as well as a pool of talents that they can tap into;
- "Occasional providers" – traditional recruitment agencies that extend their services to include executive interim roles based on existing know-how;
- "Match-making platforms" – digital platforms that give visibility to interim managers but don’t offer tailored service or dedicated support.
JUSTE is a specialised executive interim management firm that combines accelerated recruitment capabilities with deep interim expertise, focusing specifically on marketing and communications roles. We also offer executive search and organisational resources consulting services.
Why not recruit an executive interim manager directly through LinkedIn or through my own Talent Acquisition team?
Executive interim managers are not always easily identifiable on LinkedIn or similar platforms. These professionals form tight-knit, specialised communities that are typically accessible through dedicated executive interim management firms who maintain long-term relationships and track records with them.
Why not use my regular recruitment agency to hire an executive interim manager?
- Traditional recruitment firms take a reactive approach: they search for candidates based on a request, but they usually don’t have a pre-qualified, trusted pool of executive interim managers with whom they maintain long-term connections.
- With JUSTE, you benefit from the added value of a pre-vetted profile approved by industry experts with real-world operational experience.
What is the difference between a CONSULTANT and an EXECUTIVE INTERIM MANAGER?
A consultant tends to work from the outside, making recommendations and providing analysis. In contrast, an executive interim manager becomes part of your team, integrates into your structure, and works hands-on with internal stakeholders in actually bringing the project to reality. As a result, they are often more effective when it comes to executing and driving transformation.
FAQ MANAGERS
for professionals considering a career in executive interim management in marketing and/or communications
What is executive interim management?
Executive interim management is a leadership solution in which an experienced external executive temporarily takes charge of an organisation (company, subsidiary, department) or a project. This is typically to launch a transformation, support a period of change, or cover a vacancy or absence in the organisation.
What kinds of executive interim assignments exist in marketing ?
There are as many types of assignments as there are marketing specialties. Most commonly, these include roles such as Chief Marketing Officer (CMO), Marketing & Communications Director, Digital Marketing Director, or Strategic Project Lead.
What kind of profile is best suited for executive interim management?
In addition to technical expertise tailored to the assignment, a successful executive interim manager must be agile, adaptable, flexible, and immediately operational in a wide range of contexts. Experience in transformation and change management is key. An interim manager naturally commands authority while being diplomatic and results-driven.
How do I become an executive interim manager in marketing and communications?
To become an executive interim manager in marketing or communications, you should clearly define your value proposition and create a precise, professional services offering.
What are the key qualities of a good executive interim marketing or communications manager?
The most important qualities include:
- agility,
- adaptability,
- efficiency,
- and diplomacy.
What legal or administrative status is needed to work as an interim manager in marketing or communications?
There are several options depending on your situation. Portage salarial (umbrella company employment) is the simplest and provides payslips and administrative support. Alternatively, you can create your own company (SARL, EURL, SASU, etc.). The best choice should be made in consultation with an accountant or legal advisor.